This policy explains how we collect, use, and protect your personal data when you visit finphlo.com or get in touch with us. We are committed to handling your information lawfully, fairly, and transparently in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who we are
finPhlo is a product of Phlo Systems Limited, a company registered in England and Wales (Company No. 10505838), with its registered office at 3rd Floor, The News Building, 3 London Bridge Street, London SE1 9SG. Phlo Systems Limited is the data controller responsible for the personal data described in this policy. You can contact us about privacy matters at hello@phlo.io.
2. What we collect
We collect the following categories of personal data:
- Information you submit through our demo or contact form: your name, work email address, company, phone number, role, and any message you choose to send us.
- Analytics and usage data collected automatically through cookies and similar technologies when you use the site, such as your approximate location, device and browser type, pages viewed, and how you arrived at the site.
3. How we use your information
We use your personal data to:
- respond to your enquiries and arrange and conduct demos;
- provide, operate, and improve our website and services;
- understand how the site is used so we can make it more useful;
- send you relevant marketing or product information, but only where we are lawfully permitted to do so and where you have not asked us to stop.
4. Our lawful bases
We rely on the following lawful bases for processing under UK GDPR:
- Legitimate interests: to respond to enquiries, run and improve our website and services, and contact businesses that may benefit from finPhlo, balanced against your rights and interests.
- Consent: for non-essential cookies and analytics, and for certain marketing communications. You can withdraw consent at any time.
5. Cookies and analytics
We use Google Analytics and Google Ads to understand site traffic and measure the effectiveness of our marketing. These tools may set cookies and collect usage data. You can manage or disable cookies in your browser settings, and you can opt out of Google Analytics using the Google Analytics opt-out browser add-on. Disabling cookies will not stop you from using the essential parts of the site.
6. Sharing your information
We share personal data only with trusted service providers who process it on our behalf under written contracts, for example hosting, email, customer relationship management, and analytics providers. These processors may only use your data on our instructions and must keep it secure. We may also disclose data where we are required to do so by law. We do not sell your personal data.
7. International transfers
Some of our service providers are located outside the United Kingdom. Where personal data is transferred internationally, we ensure appropriate safeguards are in place, such as UK adequacy regulations or the International Data Transfer Agreement (or the UK Addendum to the EU Standard Contractual Clauses), so that your data continues to be protected.
8. Retention
We keep personal data only for as long as necessary for the purposes set out in this policy, including to respond to your enquiry, to meet our legitimate business needs, and to comply with legal obligations. When data is no longer needed, we securely delete or anonymise it.
9. Your rights
Under UK GDPR you have the right to:
- access the personal data we hold about you;
- request correction of inaccurate or incomplete data (rectification);
- request erasure of your data in certain circumstances;
- request restriction of how we process your data;
- object to processing based on legitimate interests or to direct marketing;
- request portability of data you have provided to us;
- complain to the Information Commissioner's Office (ICO) at ico.org.uk if you are unhappy with how we have handled your data.
To exercise any of these rights, please email us at hello@phlo.io. We would appreciate the chance to address your concerns before you approach the ICO.
10. Changes to this policy
We may update this policy from time to time to reflect changes in our practices or legal requirements. When we do, we will revise the "last updated" date above. We encourage you to review this page periodically.
11. Contact us
If you have any questions about this policy or how we handle your personal data, please contact Phlo Systems Limited at hello@phlo.io or by post at 3rd Floor, The News Building, 3 London Bridge Street, London SE1 9SG.